HP Byron Nelson Championship Raises Awareness for Salesmanship Club Youth and Family Centers

IRVING, TX, May 15, 2012 – Fans of the HP Byron Nelson Championship will notice many initiatives highlighting the Salesmanship Club Youth and Family Centers (SCYFC) while at the tournament.

What most don't know is that SCYFC is the primary beneficiary of all net proceeds from the HPBNC. The charity serves over 7,000 at-risk and troubled kids and family members annually through education and therapeutic services in the Dallas area.

The 2012 Championship will include many activities designed to raise money and educate spectators about the charity’s mission and goals.

Gold Pro-Am Honorary Caddies
• As a way of saying "thank you," students from J. Erik Jonsson Community School, a program of SCYFC will serve as honorary caddies during the Gold Pro-Am on Wednesday.
• Fifth grade students will greet participants at the top of hole No. 17 where they will help carry participants' golf bags to the green.
• Photos of each group will be sent to the PGA TOUR professionals as a keepsake.

Junior Reporters on Site
• Two students from the Jonsson School have been given media credentials and a desk in the media center to cover the tournament on Thursday, Friday and Sunday. These students will be escorted by the associate director of education, Heather Bryant.
• The students will serve as reporters and photographers at the course. The students will also provide guest tweets and Facebook updates for the SCYFC social media accounts and will be reposted by the HP Byron Nelson Championship social media outlets.
• The students will have the opportunity to write about their experiences as well as sit in on a press conferences with PGA TOUR players. Stories from the students will appear in the Nelson News (media newsletter) and on the tournament's website, in the Charity section.

Movie Premiere Field Trip
• On Wednesday, Dreamworks Animation will treat students to an advance screening of Madagascar 3: Europe's Most Wanted, which hits theaters June 8.
• Characters from the movie will join Hewlett-Packard and Dreamworks executives in a visit to the school the next day.

Humana Walkit
• Humana has pledged to donate two cents to SCYFC for every step taken at the Championship for a value of up to $100,000.
• Fans can stop at the Humana trailer on Champions Way to pick up a free pedometer and return by 5 p.m. each day to record their steps.
• A Walkit trail has been mapped out around the course and is marked with signage along holes 2, 3, 4, 16 and 17.

The 2012 HP Byron Nelson Championship will be played May 14-20 at the TPC Four Seasons Resort Las Colinas in Irving. Children 13 and under receive free admission to the tournament, courtesy of Tom Thumb and free public parking is available at the intersection of SH 114 and Loop 12 in Irving.