Originally Published by D Magazine
Frankie Basso, President
Frankie Basso has been elected as president of the Salesmanship Club of Dallas to serve a one-year term. Basso has spent his past 11 years as a member of the service organization. Outside the nonprofit, Basso serves as president and CEO of Systemware after joining the company in 1994. Basso was previously on the Salesmanship Club of Dallas’ Board of Directors for the 2024 and 2025 classes.
Education: Southern Methodist University
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