Salesmanship Club of Dallas

Strengthening the mental health of children and
families for more than 100 years

More than 100 years of giving back

Our Purpose

Founded in 1920, Salesmanship Club of Dallas unites its more than 600 members to strengthen the mental health of children and families. Throughout the year, members focus their efforts to support Momentous Institute which is dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities.

Uniquely, Salesmanship Club of Dallas is the host organization of an official stop on the PGA TOUR, THE CJ CUP Byron Nelson, which has generated more than $185 million for Momentous Institute.

Through Momentous Institute, Salesmanship Club of Dallas is on track to strengthen the lives of 1,000,000 children and families by 2031.

making a difference

Our Impact

$185M

Raised by
THE CJ CUP Byron Nelson

25K+

Hours volunteered
annually

128K+

Children and families impacted by Momentous Institute in 2022

104

Years of strengthening the
mental health of children and families

OUR BENEFICIARY

Momentous Institute

Momentous Institute is dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities.  Help us reach a world of emotionally thriving people who are reaching their full potential.

OUR FUNDRAISER

THE CJ CUP Byron Nelson 

THE CJ CUP Byron Nelson, an official stop on the PGA TOUR, continues to be the banner fundraising effort of the Salesmanship Club of Dallas. Proceeds from THE CJ CUP Byron Nelson benefit Momentous Institute. 

100% of proceeds from THE CJ CUP Byron Nelson goes directly to providing mental health services, education, and professional training through Momentous Institute. Since 1968, over $185 million has been donated directly to mental health. 

Join us April 29 – May 5, 2024 at TPC Craig Ranch in McKinney, Texas!

OUR Leadership

Message from our President 

“It is an incredible honor to have been asked to serve as the Club’s 104th President. I am truly humbled, grateful, and excited about the opportunity to serve. We have a remarkable organization with 650 dedicated lifelong members and 125 staff members spread across our charity, Momentous Institute, and annual golf fundraiser. Throughout the year, this collective group of individuals works passionately to raise money through THE CJ CUP Byron Nelson golf tournament to support thousands of children and their families through Momentous Institute’s innovative mental health services, education, and professional training. There is truly no other organization like ours and I’m honored to be a part of it.

It is going to be a great year!”

 - Scott Wood

Our History

The Salesmanship Club of Dallas was formed to strengthen children, families, and communities.

The Club launched the first program – of what is now known as Momentous Institute – a recreational camp at the Bachman Lake area to create a safe and welcoming haven for orphaned children.

The club opened the nation’s first year-round residential therapeutic camp for children.

Known as the “Greatest Year in Golf”, Byron Nelson wins 18 tournaments, with 11 consecutive victories.

As the growing city of Dallas encroached on the Woodland Springs campsite, the camp was relocated to Hawkins, Texas.

The camp’s success (documented in the book, Wilderness Road, written by Camp Director Campbell Loughmiller) inspires the creation of similar camps throughout the country and internationally.

Golf legend Byron Nelson leant his name to the golf tournament creating the Byron Nelson Golf Classic at Preston Trail Golf Club.

The Club opens a new residential treatment camp for girls near Palestine, Texas.

The Club makes its first venture into education and opens a day treatment school for students, and invests in research and evaluation.

The golf tournament moves to TPC Four Seasons Resort Dallas at Las Colinas in Irving.

Outpatient mental health services for families not in the camp or education program were added and offices relocated to North Oak Cliff, making services more accessible to families.

With GTE as the first title sponsor, the golf tournament becomes the GTE Byron Nelson Classic.

The Club’s camps for boys and girls consolidate at the Hawkins location.

Following a successful capital campaign, the Club’s Oak Cliff campus, including the Meadows Family Center and J. Erik Jonsson Community School, is dedicated.

With GTE’s merger with Bell Atlantic, the golf tournament becomes the Verizon Byron Nelson Classic.

The Club signs EDS as the golf tournament’s new title sponsor, launching the EDS Byron Nelson Championship.

In response to the changing needs of children and families, the Club ends the residential treatment program at the Hawkins’ camp. The camp continues to be used by kids served through Momentous School and Mental Health Services.

Tournament namesake and golf legend Byron Nelson passes away.

The Club opens a second campus located in northwest Dallas at Harry Hines focusing on mental health services.

The Club surpasses the $100 million mark in total dollars raised for its programs.

HP acquires EDS and assumes title sponsorship, yielding the HP Byron Nelson Championship.

Following a successful capital campaign, the Club purchases its northwest campus and the building was named the Constantin Center.

The Club presents its inaugural Changing the Odds Conference aimed at sharing strategies with educators and mental health professionals from across the country.

In an effort to expand the organization’s mission of strengthening mental health of children and families nationwide, the Club renames its programs Momentous Institute.

With AT&T as the new title sponsor, the AT&T Byron Nelson brings its total money raised for Momentous Institute to more than $143 million.

The golf tournament celebrates its 50th anniversary and moves to Trinity Forest Golf Club in Southern Dallas.

The Salesmanship Club of Dallas celebrates its 100th anniversary.

The AT&T Byron Nelson is cancelled due to COVID-19, and will be moved to TPC Craig Ranch in McKinney, Texas in 2021.

The CJ Group takes over title sponsorship of the golf tournament, creating THE CJ CUP Byron Nelson. To date, the tournament has raised $185 million for Momentous Institute.