Salesmanship Club of Dallas
Strengthening the mental health of children and
families for more than 100 years
More than 100 years of giving back
Our Purpose
Founded in 1920, Salesmanship Club of Dallas unites its more than 600 members to strengthen the mental health of children and families. Throughout the year, members focus their efforts to support Momentous Institute which is dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities.
Uniquely, Salesmanship Club of Dallas is the host organization of an official stop on the PGA TOUR, THE CJ CUP Byron Nelson, which has generated more than $195 million for Momentous Institute.
Through Momentous Institute, Salesmanship Club of Dallas is on track to strengthen the lives of 1,000,000 children and families by 2031.
making a difference
Our Impact
$195M
THE CJ CUP Byron Nelson
25K+
128K+
104
mental health of children and families
OUR BENEFICIARY
Momentous Institute
Momentous Institute is dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities. Help us reach a world of emotionally thriving people who are reaching their full potential.
OUR FUNDRAISER
THE CJ CUP Byron Nelson
THE CJ CUP Byron Nelson, an official stop on the PGA TOUR, continues to be the banner fundraising effort of the Salesmanship Club of Dallas. Proceeds from THE CJ CUP Byron Nelson benefit Momentous Institute.
100% of proceeds from THE CJ CUP Byron Nelson goes directly to providing mental health services, education, and professional training through Momentous Institute. Since 1968, over $195 million has been donated directly to mental health.
Join us May 18-24, 2026 at TPC Craig Ranch in McKinney, Texas!
OUR Leadership
Message from our President
“It’s an honor to serve as President at such a pivotal time,” Basso shared. “Young people today face tremendous challenges, and our mission to support their mental health has never been more vital. With the dedication of our members and staff, we continue building on more than a century of impact, supporting thousands of children and families in Dallas, across the country, and beyond. What truly sets this community apart is not just our commitment to youth mental health, but the fellowship we share in advancing it together.”
- Frankie Basso
